Why become a Yamaha dealer?

Yamaha consistently outranks other Original Equipment Manufacturers (OEM) when rated by US motorsports dealers.  Every two years, Dealernews (an independent industry publication) surveys US based motorsports dealers on their OEM partners. The most recent results were published in the November 2008 issue in the OEM Reportcard article. Overall, 309 dealers representing 7 different manufacturers participated. 67 of the 309 responding dealers carry Yamaha, giving Yamaha the highest participation of any OEM. Dealers rated manufacturers in 17 different categories ranging from products to dealership support to overall relationship with the manufacturer. Yamaha scored either first or second in 13 of the 17 categories, had the highest overall average score of any manufacturer, and was also higher than the industry average in every category surveyed.

Out of 7 OEM’s, Yamaha placed first in the following categories;                

Products - Craftsmanship, fit and finish   

Products – Visual Appeal

Dealer Support – OEM Rep

Dealer Support – Service Department

Dealer Support – Training Programs

Overall Relationship – Communication

Overall Relationship – Consistency

Overall Relationship – Credibility

Overall Average Score

Out of the 7 OEM’s, Yamaha placed second in the following categories;

Products – Margins

Products – Price Competitiveness

Dealership Support – Advertising Co-Op Programs

Dealership Support – Merchandise Programs

Dealership Support – Parts and Accessories Programs

About Yamaha Motor Corporation U.S.A.

Yamaha Motor Corporation, U.S.A. (YMUS) is a leading distributor and manufacturer in the motorsports market, with the most diversified line of such products in America. Its ever-expanding product offerings include motorcycles, outboard motors, ATVs, side x side vehicles, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel, and much more, which are sold through a nationwide network of over 4,000 U.S. dealers.

Headquartered in Cypress, California, YMUS also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. Marine Operations are based in Georgia, with Yamaha also owning Century, Skeeter, and G3 boat companies, each considered to be among the finest manufacturers in its market category. Yamaha Golf Car Company, also based in Georgia, builds a full line of gas and electric cars for golf course and utility applications.

Yamaha Motor Corporation, U.S.A. is a wholly owned subsidiary of Japan-based Yamaha Motor Company, Ltd., founded in 1955. Yamaha products are recognized the world over for superior quality in design, technology, craftsmanship, and customer-oriented services. These products and services under the brand name of Yamaha are highly regarded by a large number of professionals, institutions, business people within the related industries, and consumers as the best.